Travel

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Airlines

Air Canada wants to keep customers engaged with its loyalty program. Pictured is an Airbus A321. Air Canada

 

Skift Take: Loyalty programs are huge businesses for airlines. The American Airlines program, for example, is worth an estimated $30 to $35 billion. At those kinds of valuations, airlines cannot let their schemes atrophy. They need to keep them relevant.

— Brian Sumers

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