Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times


Air Canada wants to keep customers engaged with its loyalty program. Pictured is an Airbus A321. Air Canada


Skift Take: Loyalty programs are huge businesses for airlines. The American Airlines program, for example, is worth an estimated $30 to $35 billion. At those kinds of valuations, airlines cannot let their schemes atrophy. They need to keep them relevant.

— Brian Sumers

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