Travel

Boeing and Airbus Seek to Calm Fears About Unsafe Air in Plane Cabins

Bloomberg

Planemakers, including Airbus, want to show customers that airplanes are safe. Pictured is an Airbus A350. Bloomberg

Skift Take: There are two issues here. One is whether it is safe for passengers to fly. That can be answered by science. The second question is more complicated: Do passengers think that it is safe to fly? Airlines and aircraft manufacturers will need to spend money on marketing to assuage passenger concerns.

— Brian Sumers

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